Senin, 09 Februari 2009

Pepsi logo rebranding

Interesting news from Pepsi, who will soon unveil their updated logo. Not sure if there will be a new type treatment as well.

The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands.

I think this might actually work for them, I got nothing against it. They are saying however that most pepsi products will undergo a rebrand, such as Tropicana and Gatorade as well.

Your thoughts?

article from here